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How do I detect friction points in a checkout or onboarding flow?
Asked on Nov 10, 2025
Answer
Detecting friction points in a checkout or onboarding flow involves analyzing user interactions to identify where users encounter difficulties or abandon the process. This can be achieved by observing user behavior, collecting feedback, and iterating on design improvements.
- Establish user goals, task requirements, platform constraints, or accessibility needs.
- Apply the needed layout refinements, hierarchy adjustments, interaction changes, navigation improvements, or component updates.
- Validate clarity, ease of use, and alignment with user expectations.
Additional Comment:
- Use analytics tools to track where users drop off in the flow.
- Conduct usability testing to observe real user interactions and gather qualitative feedback.
- Review user feedback and support queries to identify common pain points.
- Iteratively test and refine the flow based on findings to enhance user experience.
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